Over time, your store will take longer and longer to publish.  Some of the things that contribute to this are the number of items in your store, the number of templates you have and the amount of work your templates need to do to make the HTML for the page.  One way to speed up publishing is to remove unnecessary elements from the editor.  If you have custom templates you can do a little RTML coding and change how the site will publish. Continue reading “Speed up your publish” »

So I wanted to have my first post this week, in case you missed the post a few days ago my name is Brad Crombs, and I wanted to help Chris by blogging for E Comm Solution. I come from a back ground of basic web design and advanced CSS. I will be sharing my CSS tips and tricks in the Yahoo store, but this information can also be applied to the Web in general.  Today I will be going over in-cart CSS for the Yahoo! store and setting a custom background color, one thing you can’t change without downloading, and customizing the default style sheet. Continue reading “Easy Custom Cart CSS” »

Back to Basics will cover the main items that any store owner should know. I will not cover any RTML in this post; just the basics like images, image links, links, small CSS changes, and other tips on HTML for everyone that does not like to learn the major items but just the little ones to make managing a store easier. Enjoy.

Continue reading “Back to basics, Tips and tricks with HTML, CSS code” »

The Yahoo Store is a wonderful platform, easy to use as everything has its place: images, text, item info. With the basic setup it will please most customers and Yahoo does a great job with these things.  Some store owners want more, such as an image light box, custom navigation bar or more images, for a few examples.  This last one is what I will show you today, we will be adding more images! Right now the store has 2 images per item, the main image and an inset image. The inset image is placed in the product description area and text will wrap around the image. What I will show you today is how to add 4 images total and move them to just under the main image. With that you can also use the post on Light box to add even more flair to your store. Image on left is of Woven Art & beyond

Continue reading “Adding more images to the Yahoo! Store” »

Today I am going to talk about Trust marks, Yes the “make your customer feel good” marks. Every online store uses trust marks, Best Buy, New Egg, Dicks sporting goods and many more. those are big name company’s and yet they still need to tell their customer that you can trust our cart. So what can you do? you can go to mcafee.com and buy their badge and that will be around $800 a year, I am not saying to not look into the Badge or VeriSign will run over $500 a year and most be name companies use both of them and it’s a good way to go if you have the funds but most of us don’t have the money to spend on that kind of trust a few options I would like to share with you are free and just take some time. Continue reading “shopping cart abandonment part 2, Trust Marks” »

Many items that fall under many sections, Brands, categories and maybe price but all show the same Path or Bread Crumbs, in the Yahoo! Merchant solutions it will only show the Parent section that holds that item. There are a few options to showing the bread crumb trail and the one that I will be sharing today will be multi-breadcrumb.
With Multi-breadcrumb it will show all paths to that item and all will link back to the section that it came from, now this is not “live breadcrumbs” as that will take JavaScript to make it work and I don’t like to share JavaScript code because that will sometimes get hard but this is the same RTML that is used in Live breadcrumbs and can work for you if you know how to code it. I will be showing you how to modify the current breadcrumbs template to make this work.

Continue reading “Store Multi-Breadcrumbs” »

I am working on a series on Cart abandonment and don’t have it done yet but I am going to link to my buddy Ben and his blog post on Yahoo! Web Analytics, So enjoy!

You have your store, you have your products, now it’s just a waiting game for customers, Right? wrong! I would like to know if you take the time to shop your own store, and how often? I browse and shop my site once a week, and not just to add an item to my cart but to place a full order, yes, a full order.  You might think “that will mess up my stats!” well, would you rather have stats that are off every so often, or a failed shopping cart?  You need to see if your card processor is working, and to know what to expect when a customer goes into your cart.  If you miss something, then your customer is going to miss something.

Continue reading “shopping cart abandonment” »

Lets say that for years you did not know about a 301 redirect in the yahoo store and you just found out, you maybe thinking that you will lose the page ranking that you have at this time with all the WWW in the URL well we can help fix that with page level canonical. Canonical is somewhat new to the world of the web and is a field that Google and Yahoo both use so lets build one in RTML for your store! Continue reading “Page Level canonical in the yahoo store” »

As of the 30th of march Yahoo! released a new store feature called a floating cart. now a floating cart allows your customer to see what and how much they have in the shopping cart without going to the shopping cart, that is less clicks for your customer and in turn less likely to leave your store without buying something. now if you have a store that uses stock templates then all you need to do is go into the floating cart manager and select the show options then save and publish but if you have custom templates then it will be more work. let me walk you through a few of the ways you can get the floating cart (or FC for short) into your store with out hiring it out!

Continue reading “Yahoo Floating Cart and your yahoo store” »