May 07 2010

shopping cart abandonment

shopping-cart You have your store, you have your products, now it’s just a waiting game for customers, Right? wrong! I would like to know if you take the time to shop your own store, and how often? I browse and shop my site once a week, and not just to add an item to my cart but to place a full order, yes, a full order.  You might think “that will mess up my stats!” well, would you rather have stats that are off every so often, or a failed shopping cart?  You need to see if your card processor is working, and to know what to expect when a customer goes into your cart.  If you miss something, then your customer is going to miss something.

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