There has been some buzz as of late over ways to convert visitors who would otherwise leave the site for any number of reasons.  In  a recent article from Practical Ecommerce they talked about converting users that land on a 404 page.  Most of the time they will get a 404 page if you remove an item from the store and or site and the visitor clicks on an old, for example on a search results page.  The page they are attempting to view is not available and they will see a 404 error. Continue reading “custom 404 page” »