Another great post from Joshua Easy Page Level SEO for a Yahoo Store to help with some search engine placement.

We all need to take a time out every once in a while to look at our stores.  And we’re not talking about just browsing around and adding an item to the cart, but going to Google and searching for a product, then doing the same with Bing and Yahoo!; seeing how you rank and where you land on your site, then add the item to the cart.  But don’t stop there, find another item to add to the cart. After you check out and buy the item(s) I would like you to do the same thing with Safari, Firefox and Internet Explorer so you know how your site appears in the 3 major browsers.

Next, make sure that you don’t have Summer specials on the home page or any page for that matter. Also check to make sure that you have your holiday specials ready, don’t publish anything yet but have a small list of item ID’s that you know you would like to post.

Continue reading “Take the time for your store” »

Speed, we all love it and want more of it! Fast computers, faster internet connections and faster internet browsers are all well and good, but what can we do to make a faster web page? Every day, web sites and online stores are getting flashier.  CSS and JavaScript can do a lot of cool stuff, and images can help a site grab your attention.  Recently, Google has begun using page load times to adjust search rankings, so make that one more reason to speed things up a bit. What I am going to talk about today will Smush your images, compress your JavaScript and minif your CSS, even use Sprites to help bring that slow site up to speed!

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Many items that fall under many sections, Brands, categories and maybe price but all show the same Path or Bread Crumbs, in the Yahoo! Merchant solutions it will only show the Parent section that holds that item. There are a few options to showing the bread crumb trail and the one that I will be sharing today will be multi-breadcrumb.
With Multi-breadcrumb it will show all paths to that item and all will link back to the section that it came from, now this is not “live breadcrumbs” as that will take JavaScript to make it work and I don’t like to share JavaScript code because that will sometimes get hard but this is the same RTML that is used in Live breadcrumbs and can work for you if you know how to code it. I will be showing you how to modify the current breadcrumbs template to make this work.

Continue reading “Store Multi-Breadcrumbs” »

Lets say that for years you did not know about a 301 redirect in the yahoo store and you just found out, you maybe thinking that you will lose the page ranking that you have at this time with all the WWW in the URL well we can help fix that with page level canonical. Canonical is somewhat new to the world of the web and is a field that Google and Yahoo both use so lets build one in RTML for your store! Continue reading “Page Level canonical in the yahoo store” »

This is a write up on a 301 redirect on a yahoo store and was written by Ben Pollak. Enjoy!

One suggestion is to turn on the 301 redirect for your store, which will consolidate any duplicate records in major search indices.  This feature is already available to you and is found under Domain Names in your Store Control Panel.  Essentially, there are several different URLs the point to your store, and this feature will consolidate them into a single main URL.
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when i logged into my Google merchant center or Google base account today i can see a new notice that they will need merchants to verify the domain that you use. just keep in mind that you have tell May 18th 2010 to get this done. just place the code in your head tags and publish. have fun and here is the link to the info you will need

Verify and claim a Website URL

When it comes to domain names and finding the right name for your site or business what seems to be the best practice? when you look at domains that everyone knows what do you think of? well i think that the most used domain name are google, yahoo, bing, amazon, ebay, youtube and more, but as the internet is getting bigger and bigger good domains seem to run a premium online. People tend to move to domains that really describe the business and seem to be long and hell to type in. when you find a site like www.this-is-my-store-and-buy-from-me.com seems to be too long in my mind and if you do have a long domain do you use dashes or just run the words together? Continue reading “domain name, short and sweet or more descriptive” »

Installing a WordPress blog with a yahoo store, the right way to help SEO

To start make sure that your store is set to store editor and not webhosting as the steps are different and make sure to uninstall any other blogs on the domain.

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i am not a pro when it comes to SEO or search engine optimization but there are a few items i would like to share with any readers out there. so a few things that i have seen rank well with in google and is easy to do for a yahoo store is the meta description and besides page title are the only head tags that i work on. now for meta description i like to build them a certain way, i use the item at that page, a short item description then the item price. that will make a iphone charger look like this to search engines

Iphone charging cable, car charger for 3g and 3gs iphones and 2g itouch, $14.95

from what i have been seeing from google and other search engines is they like to see everything right there on the search page, one click to the item 2 to buy that item. why not. now like i said that i am not a SEO god and i know what i talk about from the books that i read and from googles webmaster pages.

more info @ http://www.google.com/support/webmasters/bin/answer.py?answer=70897&hl=en